With the right coach,
everyone performs better
Why work with a business coach or strategic advisor?
Every top-performaing athlete has a coach. Every top-performing business leader needs one too. While some think of coaching as something for people who need to be “fixed,” MarketFit coaching is designed to bring out the very best in everyone.
As CEO, executive, manager or team member, you’re expected to demonstrate leadership, not uncertainty. Yet at the same time, you need to explore new ideas and opportunities. You need to have your assumptions tested. You need a coach or trusted advisor. One with deep experience and an independent, unbiased perspective.
Chances are, most of your time is spent working in your business, executing your plans. Yet if you want to accelerate growth, you need to also devote time to working on your business. To up-skill your decision-making, improve the ways you do things, and refine your strategies and tactics to stay on top. This is where MarketFit Business Coaching and Advisory Services fit in.
Working with MarketFit coaching and advisory services
Connect with one or more of us to explore the fit. Together we’ll identify key challenges and clarify your desired outcomes. As appropriate, we’ll together identify key decisions, collect required information, identify metrics of success, ways to track our progress towards success.
Together we’ll determine the best pace and cadence for working together, and work to earn your trust. Through years of experience across multiple markets, sizes and stages, MarketFit has developed ways to help you answer your key strategic questions and overcome the biggest obstacles to your success.
Get the coaching you need to reach peak performance
Why work with MarketFit?
MarketFit provides business coaching and strategic advisory services with a single focus: to deliver measurable positive results.
All our coaching and strategic advisory services are custom-crafted to meet your specific business needs.
All our strategic services come with our “pay only for value” guarantee.
Work with MarketFit and you’ll be more successful, make more money, and be happier, sooner.
Choose the kinds of coaching you need
Rajko Nikolova: Relational Leadership Coaching
You’re a capable leader, but as your responsibilities grow, you’re finding that conventional tactics aren’t keeping pace with the pressure you face. High-stakes situations feel more draining than energizing, and decision fatigue and team friction are becoming bottlenecks to the impact you want to create.
Work with Rajko when you need to upgrade the internal framework that drives your leadership under pressure. As a multi-time founder with successful exits and an ICF-accredited coach with a formal background in Psychology, Rajko helps you remove the internal conflicts that create reactivity and indecision. His methodology builds your capacity to lead with composure and strategic focus, transforming challenging situations into opportunities for influence.
Work with Rajko when you’re ready to achieve:
- Improved Decision Velocity: Make critical choices with greater clarity and confidence.
- Enhanced Team Alignment: Replace conflict with a culture of high trust and psychological safety.
- Greater Resilience: Navigate crises and tough feedback without being derailed.
- Sustainable Performance: Drive toward ambitious goals without burning out.
Alan Albert: Strategic Business Coaching
You’ve been increasingly successful as your career and business have advanced. Now you’re encountering challenges where your proven approaches aren’t delivering the results you expect. What’s worked before isn’t yielding the breakthrough you need.
Work with Alan when you need a trusted strategic thinking partner who can see what you’re too close to see. Drawing on over 30 years as CEO, executive, and entrepreneur, plus more than a decade empowering leaders facing strategic obstacles, Alan collaborates with you to identify, redefine, and solve the challenges that conventional approaches can’t address. His methodology centers on discovering what your stakeholders and customers actually value—then developing strategic frameworks that strengthen both your leadership capabilities and your enterprise’s competitive advantages.
Work with Alan when you’re ready to move beyond incremental improvements to breakthrough results that elevate both your leadership impact and your organization’s growth trajectory.
Eric Bin: Product Leadership Coaching
You’re building products and leading teams in dynamic, high-growth environments. As complexity increases and stakes get higher, you’re finding that technical skills alone aren’t enough. You need to strengthen your leadership capabilities while navigating both career decisions and the demands of scaling teams and products.
Work with Eric when you want to accelerate your impact as a product leader while gaining clarity about your career trajectory. Drawing on over 20 years leading teams at Amazon, eBay, and Clio, plus extensive experience mentoring emerging leaders, Eric provides practical frameworks and tools that help you thrive in demanding environments. His approach combines proven methodologies from big tech with insights from startups, public sector work, and thousands of mentoring conversations.
Work with Eric when you’re ready to develop into the kind of leader who delivers meaningful results while building both your team’s capabilities and your own purposeful career path.
Testimonials
Read what clients say about MarketFit coaching and advisory services.
Alan has been my co-pilot for 9+ years — an indispensable asset for business growth and my personal growth as a leader.
Always focused, Alan instinctively grasps the nuance in complex markets that are otherwise new to him. He builds on that understanding by quickly identifying the risks and assumptions in a new product and consistently comes up with brilliant solutions for the problem at hand. Alan is an indispensable asset to any team that wants to push the envelope.
Throughout my career, Eric has been a constant source of leadership, clarity, and growth. As my mentor, he provided the coaching and guidance that helped me navigate the journey from scaling startups to leading a venture-backed company of my own. His support and strategic insight have been instrumental in shaping my leadership approach and professional evolution—this kind of transformation wouldn’t have been possible without him.
Working with Eric over the past six months has been incredibly valuable. He helped me clarify my long-term career goals, identify skills gaps, and develop actionable steps to move forward. His candid, thoughtful feedback challenged me to think strategically about my career and recognize the strengths and accomplishments I had overlooked. I would highly recommend Eric to anyone looking to take a more intentional and strategic approach to their career.
After getting promoted, I had the typical question: now what? Eric helped me get grounded. Through 360 feedback collection, he turned what’s usually a formal performance cycle into something I actually use — clear growth areas I can track week to week and bring into real conversations with my manager. He also helped me step back and define what success looks like from here, not just what got me here. Coming into Canadian tech, I wanted to understand the culture and history of the industry better — Eric brought that depth firsthand. If you’re at a career inflection point, he’s the person.
Navigating complex conversations is a significant part of career growth. Working with Eric as a mentor has allowed me to have the unfiltered discussions I’d like to have with my executives before I have them. He creates a safe space for me to voice my thoughts, coaches me on how leadership might see a perspective, and together, we strategize on how I can best approach a conversation to get the best results.